Prepare a Digital Campaign Brief
A checklist for campaign scope, costs and account access.
Project inputs
For advertising work, specify your product, audience, target countries and preferred channels. State the media budget separately from management and creative fees.
What to prepare
01
Plan the campaign
Define the customer, channels, objectives and approved budget.
02
Allocate the budget
Associate spending with the appropriate campaign and project records.
03
Review the activity
Track supplier charges, service fees and campaign-related statements.
Describe your project
Use this checklist to prepare your brief. Confirm the deliverables, account access requirements and price for your specific project.
Preview a Project Brief →